New Promotional Videos

This video was produced by Bradley, Haylie, Jennifer, Josh, Katie, Maddie and Max, juniors in the Advanced Technologies Academy. The video is tailored for parents interested in the Caldwell Applied Sciences Academy.
This video was produced by Callie, Deny, Garrett, Megan, Morgan, and Owen, juniors in the Advanced Technologies Academy. The video is tailored for students interested in the Caldwell Applied Sciences Academy.

Students in the Graphic Design Tools class submitted their final cuts for the new CASA promotional videos today. The students worked in groups to create the videos. One group produced a video tailored towards parents and one group produced a video tailored towards students interested in the Caldwell Applied Sciences Academy. The groups delivered their videos along with a group presentation. In the presentation, students reflected on their work. They discussed how they contributed to the project, how the group worked together and communicated, what were some of the challenges and how they overcame them, and how closely the project followed the original plan.

Each group had to create an outline of the video during the planning stage. They discussed what topics needed to be included in the video and what supporting details were needed. Once they had a solid outline, the students wrote a script for the video. This may have been the most difficult part of the project for them. This forced them to think about the content and visualize the video before it was created. It is so tempting for them to just grab a camera and go out to see what happens. Once the script was written, the group had to create a storyboard. This really made the students visualize the video and work out potential problems before recording began. After the planning stages were completed, the students then had access to the recording equipment.

I think the students learned many lessons during the project. This was a huge project to manage. Time management and problem-solving skills were put to the test for sure. One of the final steps in the project was to create open captions for the video. This proved to be more time consuming than the students originally thought. For the open captions, they had to create subtitles for what was being said in the video. This will make the video more accessible for people with hearing difficulties. As the students were rushing to beat the clock, I’m sure they left a mis-spelled word or two in the videos.

I must say my favorite part in producing these video was turning my pen into a lightsaber. How cool is that?!

Josh making some adjustments to the parent video storyboard.
Megan and Morgan recording Garrett for the student video.

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